Jovani Mother of the Bride and Groom Dresses & Evening Gowns

Jovani gives mothers a much wider choice than the usual safe formalwear formula. At Madame Bridal, our selection includes sleek evening gowns, softer A-lines, fitted silhouettes, embellished styles and dresses with more coverage, so you can shop around the wedding itself and around what you actually feel comfortable wearing.

Find the Jovani Silhouette That Works for You

A-line, sheath, fitted and mermaid silhouettes all appear throughout the Jovani mother of the bride collection. A-line gowns give you more movement through the skirt, while sheath and fitted styles keep the shape cleaner and closer to the body. Mermaid gowns add more definition through the waist and hips before opening toward the hem.

The useful part is that you do not have to commit to one traditional mother-of-the-bride look. The collection gives you enough variety to choose based on how you want the dress to sit and move.

From Sleek Crepe to Beaded Evening Gowns

Fabric changes the feel of a Jovani gown quickly. Crepe gives a smoother, more understated finish, satin adds polish and structure, and chiffon brings softer movement. If you want more detail, our Jovani selection also includes lace, floral embroidery, sequins, beadwork, metallic fabrics and appliqué. Some gowns make the embellishment the main feature, while others rely much more on the cut, neckline and draping.

Sleeves, Necklines and Coverage Without Looking Dated

Jovani offers plenty of options if coverage matters to you, but the collection does not feel overly conservative. Long sleeves, short sleeves, capes and higher necklines sit alongside off-the-shoulder, one-shoulder, V-neck and sleeveless styles.

That makes it easier to choose the amount of coverage you want without giving up a modern silhouette.

Jovani Colors for Modern Mother of the Bride 

Navy is still one of the easiest wedding colors to wear, and Jovani offers plenty of it, but the palette goes much further. Emerald, burgundy, plum, champagne, silver, mauve, dusty rose, softer blues and metallic shades all appear across the collection. The best color usually comes down to the wedding palette, venue and time of day rather than an old rule about what the mother of the bride is supposed to wear.

Mother of the Bride Sizes and Fit

Many Jovani gowns at Madame Bridal are offered from size 00 through 24, with select styles available in extended sizing. The exact range varies by dress.

Because fit can change a lot between an A-line, sheath and mermaid gown, use your current bust, waist and hip measurements when choosing a size instead of relying only on the number you normally wear.

Why Shop Jovani Mother of the Bride Dresses at Madame Bridal

Madame Bridal carries a large Jovani evening selection, which gives you room to compare genuinely different looks rather than small variations of the same gown. You can move between clean, fitted styles, more flowing dresses, embellished evening gowns and options with sleeves or added coverage without leaving the designer.

New Jovani evening gowns are added as collections arrive, while select styles go on sale throughout the year. Once you find a dress you like, check the product page for the current size and color options, then compare your measurements with the Jovani size chart before ordering.

What Shoppers Want to Know

Q:Where can I buy Jovani mother of the bride dresses online?

You can shop Jovani mother of the bride and evening gowns at Madame Bridal in a wide range of silhouettes, colors and formal styles.

Q: What sizes do Jovani mother of the bride dresses come in?

Many styles are available from size 00 through 24, with select gowns offered in extended sizing. Availability depends on the individual dress.

Q: What color should the mother of the bride wear?

There is no single required color. Navy, emerald, burgundy, plum, champagne, silver, mauve and softer blues are all popular options, but the wedding palette and dress code are better guides than old etiquette rules.

Q: Does Jovani make MOB dresses with sleeves?

Yes. Jovani offers long sleeves, short sleeves, cape details and higher-coverage styles, along with sleeveless and off-the-shoulder gowns.

Q: Are Jovani mother of the bride dresses gowns floor length?

No. Long gowns make up a large part of the collection, but shorter and tea-length options are also available depending on the season and style.

Q: Are there any discounts on mother of the bride dresses

Select Jovani evening dresses go on sale throughout the year, with current pricing shown on the individual product page.