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MOB Dresses That Are Elegant and Refined, Never Matronly

Many Mother of the Bride dress and special occasion dresses for grown women eschew style for more conservative looks that can make you feel older than you are. At Madame Bridal, we provide chic designer dresses crafted to give you a stunning silhouette that’s both on-trend and dignified, but never overly mature. As your daughter walks down that aisle to begin her new life, you’ll feel just as beautiful and excited as on your own wedding day. We’re happy to offer you peace of mind via exquisite gowns.

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  1. Jovani Couture 212211 Strapless Sweetheart Evening Dress

    This Jovani Couture 212211 purple formal gown features a velvet bodice over a pleated satin skirt, with a strapless sweetheart neckline and court train. A concealed zipper closure lies on the semi-open back. Available in sizes 00 to 24.
    $2,000.00
  2. Jovani Couture 46774 High Neck Evening Dress with Cape

    This Jovani Couture 46774 ivory formal dress features a lace bodice over a chiffon skirt, detailed with a high neckline, cap sleeves and floor-length cape. This couture gown flatters with a classic A-line silhouette. Available in sizes 00 to 24.
    $1,500.00
  3. Jovani Couture 54927 Plunging V-Neck Formal Gown

    This Jovani Couture 54927 light blue evening gown features a fit and flare silhouette, with spaghetti straps edging the plunging V-neckline and open V-back. Intricate beadwork embellishes the bodice and continues down the back toward the court train. Sheer side panels complement the high slit skirt. Available in sizes 00 to 24.
    $750.00
  4. Jovani Couture 51752 Cutout Back Formal Gown

    This Jovani Couture 51752 nude formal dress features a fitted silhouette with allover metallic beadwork, capped with a plunging V-neckline and cap sleeves. A thigh-high slit adorns this beaded couture gown, ending in a brush train beneath the cutout back. Available in sizes 00 to 24.
    $1,500.00
  5. Jovani Couture 59083 V-Neck Formal Gown

    This Jovani Couture 59083 ivory evening gown charms with pearlescent floral and vertical beadwork, with illusion long sleeves to frame the low V-neckline. This column dress flares with a center-front slit and finishes in a court train. Available in sizes 00 to 24.
    $1,300.00
  6. Jovani Couture 61291 Strapless Sweetheart Formal Dress

    This Jovani Couture 61291 red evening dress features a strapless sweetheart neckline on a directionally ruched bodice, complemented with a gathered overskirt. An oversize bow applique sits at the hip and drapes slightly over the column slit skirt. The low V-back is offsetted with a court train. Available in sizes 00 to 24.
    $1,700.00
  7. Jovani Couture 50910 Strapless Formal Jumpsuit with Overskirt

    This Jovani Couture 50910 white jumpsuit begins with a strapless straight neckline, with a beaded waistband leading to the split overskirt and sweep train. Intricate silver embellishment stretches all over this lace jumpsuit. Available in sizes 00 to 24.
    $950.00
  8. Jovani Couture 57931 Long Sleeve Short Formal Dress

    This Jovani Couture 57931 ivory short dress features allover geometric beadwork, with illusion long sleeves framing the Sabrina neckline and illusion back. This fitted minidress fastens with a back zipper closure. Available in sizes 00 to 24.
    $998.00
  9. Jovani Couture 61296 Strapless Evening Gown with Overskirt

    This Jovani Couture 61296 black and white evening dress features a strapless sweetheart neckline on a ruched bodice, with a shirred overskirt and chapel train. An oversize bow applique is placed vertically on the wide waistband, leading the high slit skirt. Available in sizes 00 to 24.
    $1,700.00
  10. Jovani Couture 61727 Feather Evening Gown

    This Jovani Couture 61727 black formal gown features a feather trumpet silhouette, bordered with a strapless sweetheart neckline and sweep train. Available in sizes 00 to 24.
    $2,500.00
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Shop our collection of authentic designer dresses from Jovani, Jean De Lys and Mori Lee for styles that range from classic neutral shifts to modern color block minis. Body-conscious cuts ensure you look and feel beautiful no matter the dress you choose, and our support helps you discover the ideal look for every special event you attend.

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