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Mother Of The Bride Dresses and Gowns

Madame Bridal introduces a coveted collection of authentic designer dressers created for the Mother-Of-The-Bride, Mother-Of-The-Groom and for special evenings, each offering a youthful vibe for the mature, young at heart woman. Our collections incorporate a host of aspirational labels, inspired fashion forward designs that are elegant, refined, glamorous and comfortably wearable. A myriad of styles and looks are catered for in alluring long gowns, cocktail-length dresses, suits and pants suits which transition eloquently from daywear to evenings. There are red carpet gowns designed to turn heads and sophisticated gowns that are stunning and sultry. The choices include designs which convey poised elegance suited to the wedding ceremony and debonair designs to add excitement to suave evenings.

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  1. Jovani 41406 Trumpet-Style Formal Dress

    This Jovani 41406 sleeveless evening gown features sequined mesh over the nude-lined bodice, complemented with a multi-tiered trumpet skirt and court train. The Sabrina neckline transitions to a low V-back, edged with wide shoulder straps. Available in sizes 00 to 24.
  2. Jovani 55321 A-line Evening Gown with Pockets

    This Jovani 55321 formal dress features a sequined bodice over a mikado ballgown skirt, with three-quarter sleeves, Mandarin collar and triple keyhole in front. The box-pleated skirt begins on the slight drop waist, finished with in-seam pockets and sweep train. This A-line ballgown fastens with an invisible back zipper. Available in sizes 00 to 24.
  3. Jovani 55093 Off-The-Shoulder Evening Gown

    This Jovani 55093 trumpet-flared evening dress is fashioned in floral jacquard, with thin off-the-shoulder straps edging the sweetheart neckline. Princess seams create an hourglass silhouette, accentuated with a flared hem and court train. Available in sizes 00 to 24.
  4. Jovani 55094 Princess-Style Evening Gown

    This Jovani 55094 floral-print formal dress features a princess silhouette, with thin over-the-shoulder straps edging the U-neckline and the closed mid-back. The full skirt is lined with tulle, and flows to a horsehair hem and court train. Available in sizes 00 to 24.
  5. Jovani 53083 High-Neck Evening Dress

    This Jovani 53083 paisley-print evening gown features a slim-flared silhouette, detailed with a high neckline, cut-in sleeves and tonal-beaded waistband. This long formal dress fits through mid-thigh, and then flares off to a slight sweep train. Available in sizes 00 to 24.
  6. Jovani 45716 V-Neck Evening Dress with Train

    This Jovani 45716 jersey evening gown features a plunging V-neckline and cutout back, with cutaway chiffon long sleeves that complement the skirt overlay. This A-line formal gown is accented with a beaded waistband, separating the ruched bodice from the high slit skirt. The gathered overskirt cascades to a court train. Available in sizes 00 to 24.  
  7. Jovani 25106 A-line Evening Dress

    This Jovani 25106 strapless formal dress is styled in allover lace, featuring an A-line silhouette with a straight-across neckline and crystal-beaded belt. The box-pleated skirt cascades to a sweep train, offsetting the semi-open back. Available in sizes 00 to 24.
  8. Jovani 42915 Strapless Formal Gown with Belt

    This Jovani 42915 satin ballgown features a strapless sweetheart neckline on a pleated surplice bodice, accented with an intricately beaded belt. The full skirt flows to a horsehair hem and sweep train, offsetting the semi-open back. Available in sizes 00 to 24.
  9. Jovani 45549 Peplum Formal Gown

    This Jovani 45549 evening dress features lace overlay on its notched sweetheart bodice, with embroidery trims on the portrait neckline and peplum detail. Three-quarter sleeves extend from the sheer lace back and illusion yoke. Tonal beadwork accentuates the waist, leading the long column skirt and sweep train. Available in sizes 00 to 24.
  10. Jovani 48357 Scoop Back Formal Gown

    This Jovani 48357 satin evening gown features an A-line silhouette, detailed with a Sabrina neckline, low scoop back and plunging sides with sheer inserts. Beaded lace appliques richly embellish the bodice, while box pleats lend volume to the full-length skirt and slight sweep train. Available in sizes 00 to 24.
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Every woman can find a silhouette to flatter her figure amongst the choice collections of mother of the bride and special occasion dresses. Designers utilize the finest fabrics, sculpting them into styles that accentuate the finer points of a woman's figure. Many of the following collections include shawls and jackets for a versatile option, offering a matching cover up for cooler evenings. Silky chiffon stoles are a hallmark of Christian Wu Elegance, specializing in beautiful gowns that use embellished lace and beaded appliques.

Other renowned and internationally recognized names in the Madame Bridal categories of evening and mothers dresses include Mon Cheri, Alyce, Jovani, Rachel Allan, Atelier Clarisse, Ursula of Switzerland, Tarik Ediz, Watters, Shail K, Jean De Lys, Janique, Daymor and Mori Lee. Each name features signature gowns, with different styles appealing to all kinds of women. Browsing the ensemble will give you the chance to find your own unique style, though the vast range of tempting choices will make the selection difficult as you are sure to love more than one design.

The house of Mon Cheri has several collections by designer Ivonne Dome, including Ivonne D, Montage, Capri, Social Occasions and Cameron Blake. Her designs are alluring yet modest, recognizant of the choice of the mature woman to sometimes conceal while appearing always stylish. Many of the Mon Cheri gowns are complemented with matching jackets or shawls, and each of the strapless necklines is completed with removable shoulder straps.

The Capri range comprises knee-length, tea-length and floor-length gowns, often making use of tasteful patterns. The Social Occasion line leans towards elegant, primarily fitted, short dresses and two-pieces, crafted in silk, taffeta and crepe. Many feature three-quarter length sleeves or darling boleros. The Cameron Blake line is designed for the mature woman and women of all ages, creating classic styles for daughters to emulate. They are distinctively poised, and ooze panache. The Montage Collection calls for a sophisticated event where elegance is appreciated and an hourglass figure is flattered. The sophisticated theme is continued in the Ivonne D line, where once again an excellent fit and a nod to glamour is paramount. All Mon Cheri dresses share an appreciation of fine detailing, a perfect fit and the most stylish of silhouettes.

Ursula of Switzerland creates timelessly classic mother of the bride dresses and pants suits that appeal to the more mature woman, ranging in sizes from petite through to plus. This comfortable and versatile selection features designs created in stretch filigree lace, vintage chiffon and high twist crepe, with discreet embellishments. Signature styles include asymmetrical tiers, high scoop necklines, draped cowls and tunic tops over slips. Asymmetrical tiers are also showcased to advantage in the Daymor Couture dress collection of high fashion statement gowns and pants suits. Design features that stand out include cold shoulder sleeves, flutter sleeves, faux wrapped skirts, peplums and attached capelets. Both Daymor and Ursula of Switzerland designs are created with the mature woman in mind who carries herself with natural confidence.

The Watters Collection 20 are ideal for both wedding and evening events. These stylish gowns and suits capture the very essence of contemporary elegance, exuding sophistication. Luxuriant fabrics are crafted into innovative and surprising designs that reflect the influence of the great fashion houses. Flattering cuts are expressed in fitted and slim A-line silhouettes that combine modesty with aesthetic appeal. Watters' C20 conveys chic confidence in every silhouette.

The Janique ensemble is comprised of sumptuously elegant gowns that the Mother Of The Bride will want to wear again for memorable evenings. These bold designs are head turners that exude glamour for women of a certain age. Many of the dresses incorporate concealing three-quarter length or long sleeves which in no way detract from their glamour. Exquisite draping is a signature look of Janique and is combined with figure accentuating silhouettes. Beside Couture by Gemy is a dress collection with appeal to women of all ages, and the long gowns are perfect for mothers celebrating the wedding or any lavish special occasion. Beside Couture allows a woman to conceal or flaunt, creating high class fashion in fanciful whimsy or figure sculpting designs.

If the evening calls for sex appeal, glamour and totally unique styling then Tarik Ediz has the edge and is guaranteed to create a flutter of excitement. Edizís innovative creations have stunningly sumptuous silhouettes that mold provocatively to the figure. Embellishments are captivating in their beauty and illusion necklines are the work of sheer imagination. These exotic dress designs are a perfect match for the fanciest of weddings or the plushest red carpet evenings. If high end glamour is called for, Ediz faces competition for your attention from the Rachel Allan Couture dress collection. The unique, long evening gowns and jump suits in the Allan collection are dramatic, bold and beautiful. Jersey, jacquard and Mikado are fashioned into one-of-a kind outfits showcasing ruffled peplums, sculpted sweetheart bodices, open front skirts with high-low hemline and signature ruffled trumpet skirts. Slits are provocatively daring and certain features such as floor-length cape sleeves enticingly capture the imagination.

Shail K is another exciting designer of youthful evening gowns that are vibrant and sexy. Her creations stand out for their exquisite touches such as lavishly embroidered hemlines, ornately beaded appliques, bold scrolls of beading, and sexy illusion panels.

Atellier Clarisse is an up and coming name in evening wear, designed for women in their twenties and upwards. These modern, innovate designs feature long and short dresses styled in chiffon, lace and silk, with elaborate embellishments and eye catching beading. Silhouettes range from fitted and slim A-line, to trumpet and fit and flare. Mori Lee VM is a collection of classic gowns which are equally suited for weddings and evenings, adding modern twists to classic pieces.

Jovani Evenings and JVN Evenings dresses are affordable and sassy, more suited to the younger woman or young mother. They are perfect for red carpet evenings, parties and special events. JVN can be provocative and daring, featuring cutout sides and plunging necklines. Jovani Evenings have distinctive silhouettes and incorporate bold and bright patterns. The collection features midriff revealing two-pieces, long sheer skirts, elaborate necklines and sensual slits. Some of the fitted knee-length dresses and long sleeved numbers create a chic image for the young mother of the bride.

Madame Bridal carries two Alyce ranges, the Alyce Black Label collection and Alyce Formal dresses. Formals include two-piece and full-length dresses, dreamily designed for romantic evenings with flowing A-line skirts and beautifully beaded bodices. The Black Label collection combines romance, sass and sex appeal, again featuring flowing dresses, but also showcasing fitted designs that sculpt to the figure. Alyce dresses emit an appeal that attracts women of all ages, particularly appealing to the young and young at heart.

Choosing just the right dress or suit for your special occasion is a pleasure and the wonderful array of collections brought to you by Madame Bridal allows you to browse at leisure. The beauty of grouping so many collections together is that it gives you the chance to choose not only a dress for your daughterís wedding but one that can be worn again for any elegant evening. Whether you opt for a classic suit or a full-length dress, you will find a designer that has created just the dress you had always imagined for the momentous occasion. Our collections convey every look from chic classic to alluring.

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