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Allure Wedding Dresses and Gowns

Fulfill your dreams of bridal perfection with an exquisite Allure wedding dresses. This internationally acclaimed designer is dedicated to ensuring their brides are a picture of gorgeous perfection on their wedding day. They achieve this through creating impeccably designed gowns that fit like a dream while showcasing the finest attention to even the smallest detail. Nothing imbues a bride with inner confidence more than discovering her dream dress that flatters her figure and satisfies all her fantasies. Madame Bridal has a long association as an authorized retailer for this world renowned collection.

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  1. Allure Bridals 9550 Strapless Sweetheart Wedding Dress

    This Allure Bridals 9550 allover lace bridal dress features a slim fit and flare silhouette, with a strapless sweetheart neckline and a button-trimmed back. This form-fitting gown flares to a horsehair hem and chapel train.
  2. Allure Bridals 9551 Off-The-Shoulder Wedding Dress

    This Allure Bridals 9551 trumpet-style bridal gown is styled in vintage-inspired lace, with three-quarter sleeves to frame its off-the-shoulder neckline. Covered buttons go down the low V-back onto the chapel train. Eyelash scallops trim all edges of this figure-hugging dress, set against a nude jersey lining for a sensual silhouette.
  3. Allure Bridals 9552 V-Neck Wedding Dress

    This Allure Bridals 9552 A-line wedding gown features a beaded embroidered bodice over a tulle skirt, with a low V-neckline and a button-appliqued open back. Matching beadwork accentuates the waist, topping the fully gathered skirt and chapel train.
  4. Allure Bridals 9553 Elbow-Length Sleeves Wedding Gown

    This Allure Bridals 9553 A-line bridal gown features a sheer lace bodice over a satin ballgown skirt, with half sleeves edging its off-the-shoulder neckline. Eyelash scallops trim all edges of the lace top, with buttons going down the lacy back onto the chapel train. A slim set-in waistband completes this look.
  5. Allure Bridals 9554 Illusion Back Wedding Gown

    This Allure Bridals 9554 jersey bridal gown features beaded embroidery around the bodice, with sheer straps edging the curved V-neckline and illusion V-back. This fitted wedding dress fastens with a concealed back zipper, followed with covered buttons trailing toward the lace-appliqued chapel train.
  6. Allure Bridals 9555 Open Back Wedding Gown

    This Allure Bridals 9555 A-line wedding dress features a lace bodice with a V-neckline, held with beaded spaghetti straps that go down the strappy open back. Lace trims adorn the gathered tulle skirt, creating a faux layered look. This boho-inspired gown exits with a button-trimmed back, scalloped hem and chapel train.
  7. Allure Bridals 9556 V-Back Bridal Dress

    This Allure Bridals 9556 slip-style wedding gown is crafted in lace-appliqued net over a stretch lining, with a low V-neckline that complements the open V-back. Covered buttons conceal the back zipper, and continue toward the illusion chapel train.
  8. Allure Bridals 9557 Plunging Neckline Bridal Dress

    This Allure Bridals 9557 A-line bridal gown features a crystal-beaded embroidered bodice, with scalloped trims on the plunging V-neckline and open V-back. The tulle ballgown skirt cascades to a chapel train beneath the button-appliqued back.
  9. Allure Bridals 9558 Spaghetti Straps Bridal Dress

    This Allure Bridals 9558 trumpet-style wedding dress is fashioned in solid Mikado, with spaghetti straps supporting the shallow V-neckline and open V-back. Princess seaming creates an hourglass silhouette, finished with covered buttons trailing toward the lace chapel train.
  10. Allure Bridals 9559 Sweetheart Neck Bridal Gown

    This Allure Bridals 9559 A-line wedding gown is fashioned in sequined lace, with spaghetti straps supporting the sweetheart neckline and low back. Covered buttons trail down the back of this beaded ballgown, finished with a horsehair hem and chapel train.
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We are always thrilled to match our brides-to-be to a wedding dress they will cherish as the ultimate reflection of their beautiful bridal dreams.

Since its inception as the retail store Exclusive Bridals in 1998, Allure has expanded to become an award winning bridal manufacturer of recognized excellence. The team takes exceptional pride in the calibre of their products and the quality of the customer service offered. The wedding dress collection is their signature line, always eagerly anticipated with bated breath by both brides-to-be and bridal magazines. The designers are inspired by timelessly classic gowns and influenced by the glamour of Hollywood. They focus on the details and drapery, using their patented construction so each bride wears a gown unique to her desires, while reflecting timeless and contemporary trends.

There are styles and silhouettes to suit each individual bridal fantasy, with a plethora of sublime and superior details. Undoubtedly the right silhouette to flatter the figure can be the most important element of the gown and should take precedence in a brideís mind as she shops for her dress. Allure silhouettes are designed for grace of movement, ensuring the bride always glides with complete elegance. Grooms like to see their brides in dresses that allow ease of movement, allowing them to really enjoy participating in every aspect of the wedding and dancing.

Luscious bridal ball gowns are designed with full skirts flaring from dropped waistlines and impossibly romantic strapless ball gowns showcase organza ruffles cascading from cinched waistlines. Asymmetrically tiered ball gown skirts feature hand beaded trim, while other full skirts cascade in delicate layers of softly gathered tulle. Ruffles adorn only the back of some full skirts, flowing effortlessly the full length of the chapel train. The ball gown silhouette is a favorite with brides looking for the most traditional of weddings, whose dreams have centered on a princess style vision for their entrance.

The collection features fit and flare dresses that hug the bodice and hips before flaring romantically. This silhouette is styled with long illusion sleeves or embellished shoulder straps, strapless or with lacy cap sleeves. Many brides love the elegance of a trumpet silhouette and Allure trumpet skirts showcase horsehair trimmed ruffled tiers and sleek satin flares. Fitted gowns mold provocatively to the figure in sensual style, showing off the curves beautifully. Slim A-lines flatter and fit the remit of classic charm. Allure wedding dresses can be sexy or modest, elegant, sophisticated and dreamy, yet always fantastically feminine.

Allure dresses are created in fabrics of the most excellent quality, with many featuring charmeuse or satin underlayís that feel so good next to the skin, while building subtle volume. Dresses are styled in gossamer light laces and tulle, soft chiffon and the finest English net. There are dresses in sleek satin, shimmering sparkle tulle, Swiss dot English net, organza and embroidered lace. Layers of light fabrics are airy and appealing, contributing to the overall grace of movement.

Lace appliques are a hallmark, embellishing many of the dresses. Other exquisite embellishments which make these dresses stand out in singular fashion include textured lace appliques, delicately beaded embroidery, crystal beading and clear sequins. There are trails of decadent beading, sparkling Swarovski crystals and striking floral appliques. Waistlines are accentuated with stunning beading and crystal brooches adorn satin waistbands.

Bodices are designed to accentuate the figure and are often embellished with appliques or beautiful beading. They may be pleated or ruched, with illusion necklines topping scalloped detailing on a sweetheart bodice. There are strapless and sleeveless styles, and bodices framed with cap sleeves or long illusion sleeves. Trumpet gowns feature elongated bodices, highlighting an hour glass figure gorgeously. The use of crystal bead adorned belts draws attention to a neatly cinched waistline, creating a visual focus on the center of the dress.

Designers create illusion necklines and backs of breathtaking beauty, accenting sheer fabrics with the most delicately placed beading. Sweetheart and V-cut bodices are topped with illusions accented with lace details and silver beads. The collection incorporates illusion Sabrina, jewel, scoop and V-necklines, some framed with cap sleeves leading into illusion backs that transfix the attention with their striking design. There are also strapless sweetheart necklines, sheer jewel necklines and lace shoulder straps. As the bride exchanges her vows, her back will be turned to the guests, but the back of Allure dresses will captivate their attention. Designers' perfect the backs by creating the most arresting illusions, often representing the very pièce de résistance of the gown. There are semi-open and lace-up backs, along with deep V's and illusions. Covered button closures adorn many of their backs, sometimes running to the very tip of the chapel train.

Another enchanting feature used to display romantic femininity is scalloping. Nothing is more feminine than delicately scalloped necklines and cap sleeves, scalloped waistlines and scalloped hemlines, sometimes accentuated with dainty eyelash trim. Skirts cascade into softly scalloped hemlines, providing a magnificent finish to the dress and train. Such touches show the dedication of designers to bring a magical quality to every inch of their gowns.

Trains offer the ultimate dreamy element, flowing sumptuously down the aisle. Their most popular train is the chapel length. They offer an element of surprise as they flow behind a slim fitting dress and just the right touch of opulence as they cascade from a ball gown skirt. Some trains continue the theme of the ensemble, displaying ruffles or reams of sleek satin; others trail dramatically in sheer lace. Veils are another element many brides dream of to complete the ideal ceremony and Madame Bridal offers the option of a free veil to accentuate the experience. A veil and a train symbolize the most traditional and romantic aspects of a womanís wedding dream.

Many brides favor a traditional white wedding and Allure abounds with dreamy white wedding gowns. In truth, the custom of wearing white is a relatively new trend, only stretching back to the Victorian era. Prior to that time red was the most popular choice with its romantic connotations, while white was associated with mourning. Since Victorian times the white wedding dress has come to symbolize innocence and purity, and remains the most popular choice.

Modern brides may choose to break from the white tradition and this collection introduces color as an option. They offer the choice of a touch of color to suit individual skin tones, hair and preference. Their color palette presents cafe and champagne, pearl and pink, silver and light gold, each bringing warm elements that lend themselves well to the different seasons. Ivory is another option, popular with many brides that prefer something slightly warmer than white to compliment their skin tone.

Allure excels in superlative craftsmanship and stylish drapery, elevating their dresses to the realm of the most coveted. Their designs not only fulfil the look good factor, but also have the feel good factor built in. Their quality and beauty is assured as they take pride to maintain their reputation for creating the perfect dress for this all important day. Find your dream dress and indulge in the romance of the moment, knowing no detail has been overlooked so you can be photographed to perfection from every angle.

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